Documentation

Set Up a Customer Interview Project and Define Research Context

This article explains how to create a new project specifically for analyzing customer interviews. By providing detailed research context upfront—such as your business problem, goals, and hypotheses—you help Hinto AI generate more accurate and relevant insights from your interview recordings. It's helpful to have your research plan or context prepared in a separate document for easy reference.

  1. From your dashboard, navigate to the Projects page.

  2. Click the Create Project button in the top-right corner.

  3. Under Project Type, select Customer Interviews. Documentation image

  4. Enter a descriptive name for your study in the Project Name field.

  5. Click the Create Project button at the bottom of the form. Documentation image

  6. In the UX Research Context window that appears, describe the core Business Problem you are investigating.

  7. Outline your primary objectives in the Research Goals field.

  8. List the specific assumptions you are testing in the Hypotheses field. Documentation image

  9. Click Save Context to finish creating your project. You can now begin uploading your interview recordings for analysis.

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Summary

This article guides you through creating a Customer Interview project in Hinto AI. It covers the essential steps of selecting the correct project type, naming your project, and providing crucial research context, including the business problem, research goals, and hypotheses. Properly defining this context is key to enabling Hinto's AI to generate targeted, high-quality insights and reports from your user interviews.

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