Why we built Hinto

For as long as people have made things, they’ve shipped a way to understand them. Manuals helped you begin, make progress, and recover when you got stuck. They were written once because products rarely changed. That one-way door forced clarity.

Software broke that rhythm. CDs turned into over-the-air updates. Weekly releases became daily. We learned to ship faster, but our words did not keep up. The bigger the team, the harder it became to know what shipped. The “manual” slipped to the end, owned by whoever still had a minute. It was tedious. It was reactive. It was always late.

AI sped everything up again, but documentation stayed slow. Users asked simple questions and found empty search results. Support stepped in. Even the smartest model cannot help without complete context. No context in, no useful answers out.

We have felt this across the products we built and shipped together over the years. The knowledge lived in demos, calls, and screen recordings. The knowledge base documentation lagged behind.

Hinto is our answer. The knowledge lives in the people who do the work, and they are never going to type it out. So we ask them to show it instead. A walkthrough, a process, a training session. Hinto reads the recording and writes what the work produced.

That knowledge has three readers now. The person who needs the answer, the search engine that indexes it, and the agent that has to act on it. None of them can work from a recording nobody wrote down.