How to Set Article-Specific SEO Settings
What you'll learn
- Access and modify the SEO settings for any individual article.
- Customize the URL slug, meta description, and keywords to improve discoverability.
- Leverage AI to generate optimized meta descriptions and relevant keywords automatically.
- Understand how to manage JSON-LD structured data for better search engine indexing.
Accessing Your Article's SEO Settings
Each article in your Hinto AI project has its own set of publishing and SEO settings, allowing you to fine-tune how it appears in search engine results. This is separate from your project's global SEO configuration.
- Navigate to the article you want to configure in the left-hand sidebar.
- Hover over the article title and click the three-dot menu icon that appears.
- Select Publishing & SEO Settings from the dropdown menu to open the configuration modal.
Optimizing Core SEO Elements
Once inside the settings modal, you can customize the three primary on-page SEO elements: the URL slug, meta description, and keywords.
- Custom URL Slug: This is the part of the URL that identifies the specific page. Hinto auto-generates it from your article title, but you can edit it to be shorter, more memorable, and keyword-rich.
- Meta Description: This is the short summary that appears under your page title in search results. You can write your own (150-160 characters is recommended) or click AI Generate to have one created for you based on the article's content.
- SEO Keywords: Add relevant keywords that help search engines understand your content. You can type keywords and press Enter to add them manually, or use the AI Generate button to get a list of suggested keywords.
Managing Structured Data (JSON-LD)
JSON-LD is a type of structured data that helps search engines understand the context of your page in a highly organized way, which can lead to rich results (like FAQs or ratings) in search. By default, Hinto automatically generates this for you.
The JSON-LD Structured Data toggle is set to Auto-generated by default. For advanced users who need to customize the schema, you can switch the toggle to Custom mode to manually edit the JSON-LD code.
Saving and Applying Your Changes
After making your changes, you must save them and then republish your project for them to take effect on your live website. It's a two-step process.
- Click the Save Settings button at the bottom of the modal.
- Click the Republish button that appears at the top of the editor to push all your saved changes to your live site.
Now you try
It's time to apply what you've learned. Pick an article from your own project and optimize its SEO settings.
- Choose an article and open its Publishing & SEO Settings.
- Modify the Custom URL Slug to make it more concise.
- Use the AI Generate feature to create a new Meta Description.
- Add two relevant keywords manually, then use AI Generate to add three more.
- Click Save Settings, and then click Republish to make your changes live.
Summary
In this lesson, you learned how to fine-tune the search engine optimization for individual articles by customizing URL slugs, meta descriptions, and keywords. Applying these specific settings for each article is a powerful way to improve its visibility in search results and ensure your content reaches the right audience.